All projects · Revlon Professional

UniqOne™ Store B2C

10 benefits. One step. A store that sells like the brand.

Client
Revlon Professional
Year
2023-2024
Industry
Cosmetics / eCommerce
Role
PM · UX-UI · Development
Platform
Shopify · fully custom theme
Catalog
10 products
  • Shopify
  • Liquid
  • Ecommerce
  • B2C
  • Subscriptions
  • Cosmetics
Campaign hero

Campaign hero

The limited edition with Aitana Bonmatí opens the store: shipping banner, range navigation and two calls to action.

Context

Online store for the UniqOne™ range on Shopify: brand home page, filterable collection, product page with fragrance variants and subscription, and a slide-out cart designed to raise the average order value.

Screens

Data shown is anonymized.

Home

Home

The structure of a Shopify theme: announcement, header, hero, benefits, best sellers, campaign, social proof and sign-up.

Collection

Collection

Filters by product type, hair, fragrance and price, with quick add from the card.

Product page

Product page

Variants by fragrance and size, one-off or subscription, and the 10 benefits visible without leaving the page.

Slide-out cart

Slide-out cart

The cart opens over the page with the free-shipping bar and a suggestion to complete it.

Mobile home

Mobile home

Campaign and best sellers.

Mobile product page

Mobile product page

Fragrances and add-to-cart always within reach.

Mobile cart

Mobile cart

What’s left for free shipping, at a glance.

What we built

Online Store 2.0 theme

Editable sections and blocks: the brand team builds campaigns and pages without touching code.

Fragrance variants

Classic, coconut, lotus flower and green tea, each with its own color, on the product page and in the collection.

Subscriptions

One-off purchase or discounted subscription, right from the product page.

Slide-out cart with upsell

Opens over the page with a free-shipping progress bar and a suggestion to complete the order.

Collection filters

By product type, hair type, fragrance and price, with quick add from the card.

Stack

  • Shopify
  • Liquid

Visual system

Brand red and one color per fragrance.

  • UniqOne red#C8102E
  • Ink#111111
  • White#FFFFFF
  • Background grey#F5F5F3
  • Coconut#B5642A
  • Lotus flower#E88AA6
  • Green tea#7DBB3C
  • UNIQONE

    Oswald

    Headlines

  • Aa

    Montserrat

    Text

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