All projects · SEAT
SEAT Connect Interactive Ad
A gesture on the car's screen to connect with the new Ibiza.
- Client
- SEAT
- Year
- 2016
- Industry
- Automotive
- Role
- Development
- Partner
- Ogilvy
- Format
- Rich media 1024 × 768 · Samsung ad network
- Interaction
- Touch gesture
Live
The banner, step by step. Use the arrows or pick a step in the sequence: opening, gesture challenge, retry, correct gesture, transition and exit to the website.
↗ Open full screen
Context
A full-screen rich media piece for Samsung's tablet ad network. The banner opens with the Ibiza and the ConnectApp in hand, and inside the car the infotainment screen asks you to draw a circle, the same My Gestures feature as the app. If the gesture fails, a clear message takes you back to the challenge; if it works, the car connects and the banner takes you to the product page.
What we built
Swipe
The user opens the piece by swiping down.
Draw the circle
A simple gesture that mirrors the app's My Gestures feature.
Retry
A clear message and back to the challenge, without losing the user.
Connected and on to the web
Confirmation and exit to the product page.
Stack
- HTML5
- JavaScript
- CSS3
Visual system
Full-bleed photography, SEAT red and translucent panels.
- SEAT red#E2001A
- Graphite#2B2B2B
- Translucent panel#3A3A3A
- White#FFFFFF
- Text grey#333333
- Draw a circle
Fira Sans
Calls to action
- My Gestures
Fira Sans
Feature name