All projects · Jané
Jané Store B2C
Over 90 years alongside families, now in the online store too.
- Client
- Jané
- Year
- 2023
- Industry
- Childcare products / eCommerce
- Role
- PM · Co-development
- Partner
- Alkemy
- Platform
- PrestaShop
- Scope
- Store, mobile and back office
Campaign hero
“Baby days”: the campaign leads the front page, with search and categories always at hand.
Context
Jané’s online store on PrestaShop: campaign home page, Keep family listing, product page with accessories, cart and checkout, mobile version and the order management panel. Alongside Alkemy, we acted as project managers coordinating the different teams involved and took part in the development.
Screens
Data shown is anonymized.
Home
Main campaign, shortcuts to the two big categories and the Keep family with the discounted price visible from the front page.
Product listing
Chip filters above the grid, result counter and progressive loading instead of pagination.
Product page
Gallery with thumbnails, discounted price and instalments, what the stroller includes, technical accordions and an accessory bundle to raise the average order value.
Cart
Free-shipping notice with estimated date, inline quantity editing, discount code and accessory recommendations.
Checkout
Four-step checkout without the store navigation, with card, instalments, PayPal and Bizum.
Mobile home
Bottom navigation and the campaign on top.
Mobile product page
The buy button always pinned.
Mobile cart
The cart summarised on a single screen.
Back office
PrestaShop panel with sales, average order value, conversion, best sellers and the status of the latest orders.
What we built
Custom theme
Campaign home page with shortcuts to the main categories and the discounted price visible from the front page.
Faceted filtering
Chip filters above the grid, a result counter and progressive loading instead of pagination.
Color combinations
Each model with its colors and gallery, and what each stroller includes.
Accessory bundles
Suggested accessories on the product page and in the cart to raise the average order value.
Instalments, Bizum and PayPal
Four-step checkout without the store navigation.
Order back office
PrestaShop panel with sales, average order value, conversion, best sellers and the status of the latest orders.
Stack
- PrestaShop
Visual system
White, ink, and red only for the price.
- Ink#111111
- White#FFFFFF
- Background#F6F6F4
- Sand#ECE8E1
- Jané grey#5F5F5F
- Discount#E5332A
- JANÉ
Figtree
Titles 600 · text 400