All projects · iDermApp
iDermApp
The website that explains photo-based dermatology consultations and leads to the app.
- Client
- iDermApp
- Year
- 2024-2025
- Industry
- Health / Dermatology
- Role
- UX-UI · Development
- Partner
- Digio
- Format
- Product website on WordPress
- Audience
- Patients and dermatologists
Context
iDermApp is an app that connects patients with dermatologists: the patient uploads photos and a description, and a specialist replies with an assessment. The product website explains how the consultation works, answers the doubts that hold back a first online consultation and attracts both patients and doctors, always with the app downloads at hand.
Screens
Data shown is anonymized.
Home
Acquisition home page: value proposition, how the consultation works, benefits and patient reviews, always with the app downloads at hand.
FAQs
The doubts that hold back a first online consultation, answered in a single-column accordion.
Dermapedia · article
Every entry follows the same structure and includes a call to download the app, with categories and skin conditions in the sidebar.
What we built
Acquisition home page
Value proposition, how the consultation works, benefits, security and patient reviews, with the app downloads always visible.
FAQs
Who answers, privacy, timings and price, in a single-column accordion that opens one question at a time.
Dermapedia
An encyclopedia of skin conditions built to rank in search engines. Every entry follows the same structure: what it is, causes, symptoms, diagnosis, treatment and when to consult.
Calls to the app
Every article includes a call to download the app and ask for an assessment.
Recruiting doctors
A dedicated block inviting dermatologists to join the platform.
Stack
- WordPress
Visual system
Clinical mint, brand lavender and action green.
- Mint#D3EEEE
- Lavender#B3B0EA
- Brand violet#6D5CE7
- Action green#3FB68B
- Soft background#F6F9FC
- Ink#1F2430
- Aa
Poppins
Headings and body text across the site