All projects · Heineken Canarias
Casino Royale
A poker table as the menu, with Heineken green as the only light.
- Client
- Heineken Canarias
- Year
- 2006
- Industry
- Beverages / Consumer goods
- Role
- UX-UI · Development
- Release
- 17 November 2006
- Format
- HTML5 · 1024 × 768 · audio
- Licence
- 007 · Danjaq / Columbia
Live
The home page was a poker table. Hover over the table: the chosen area lights up, the rest goes dark and each pile of chips or cards announces its section.
↗ Open full screen
Context
For the release of Casino Royale, Heineken Canarias launched a microsite that took users to the game in Montenegro. The home page is a poker table: each pile of chips and cards leads to a section. A Media Center with the ads and making-of, special James Bond gifts, promotions and Club Heineken Canarias pincode redemption.
What we built
The table as the menu
On hover, the chosen area lights up and the rest goes dark. Each section announces itself and opens in its own way; you can also enter from the menu.
Sections dealt like cards
Each section opens as two cards on the table: Media Center, with TV ads, making-of and photos, and Gifts, the catalogue redeemable with points.
007 gifts for pincodes
Heineken 007 raincoat, travel bag, USB pen, opener and watch, redeemable with Club Heineken Canarias points.
Promotions and your play
Buy, search and register your play: the promotional mechanic linked to pincode redemption.
Stack
- HTML5
Visual system
Casino half-light and Heineken green as the only light.
- Casino black#05080A
- Felt#3C5560
- Heineken green#1E8F3A
- Light green#3FD86A
- Chip red#9E1B23