All projects · Fundación "la Caixa"
Historias con alma
Every person has a story, and every story has something to tell us.
- Client
- Fundación "la Caixa"
- Year
- ~2010-2015
- Industry
- Foundation / Social action
- Role
- Development
- Partner
- Herraiz Soto & Co.
- Format
- Video and campaign website
- Languages
- Catalan · Spanish
Concept · story redesign
A proposal on the same brand: the video and the person move to the centre, the profile, field and group filters become chips and the wish cloud becomes a direct action.
Context
Historias con alma brings together video stories from volunteers and beneficiaries of Obra Social «la Caixa» programmes. Each story can be watched, rated, shared and answered with a message of support, and found by who tells it, which programme it comes from and which group it works with.
Screens
Data shown is anonymized.
Mobile · featured story
Mobile · story player
Mobile · leave a wish
What it is and how to browse
Three ways to find a story: by profile, by field of action and by group, plus thematic tags.
Wish cloud
More than 2,000 messages of support from the public turned into a cloud of words with soul.
What we built
The story at the centre
A subtitled player and, next to it, who the person is, where they come from, the organisation they work with and tags for what they talk about.
Three ways to find a story
By profile (volunteer or beneficiary), by Obra Social field of action and by group, plus thematic tags to jump between stories on the same subject.
TV campaigns
The campaign spots, each with its protagonist and full story, linked to the rest of the videos.
Wish cloud
The public leaves words of support for the protagonists; more than 2,000 messages that form a cloud on the site itself.
Redesign concept
A current proposal on the same brand: video and person at the centre, filters as chips, a mobile version and the wish as a direct action.
Stack
- HTML5
Visual system
Sky, paper and one colour per axis, with a handwritten voice for what has soul.
- Sky#5BC8EC
- Link blue#29A9D6
- Volunteer teal#12C9A0
- Beneficiary green#8CD347
- Paper#E6E1DB
- Ink#3B3B3B
- ALMA
Archivo Narrow
Brand and headlines
- con alma
Caveat
The handwritten voice
- Aa
Archivo
Reading and data