All projects · Atrápalo
Organizer dashboard
From the email sent to the ticket sold, in the same dashboard.
- Client
- Atrápalo
- Year
- 2022-2023
- Industry
- Leisure / Events
- Role
- PM · UX-UI
- Format
- B2B product, web dashboard
- Users
- Venues, theatres and promoters selling tickets on Atrápalo
Campaign · overview
The campaign funnel end to end, with the revenue it generated.
Context
Event organizers sell their tickets on Atrápalo and needed to reach their audience without leaving the platform. We designed the second version of the dashboard (UX and UI) and managed the project; development was done by another team. Email campaigns now run all the way to the purchase, surrounded by everything an organizer manages day to day.
Screens
Data shown is anonymized.
Campaign · activity
Campaign · purchase conversion
Customers and segments
My events
New event
Orders
Attendees
Reviews
Sales report
Billing
My page
Settings
What we built
Campaigns with sales attribution
Every campaign shows its full funnel: sent, delivered, opened, clicked and purchased, with the tickets and revenue attributed to that send.
Activity and conversion per contact
Who opened, who clicked and who ended up buying, with bulk actions to re-engage each group.
Customers and segments
The organizer's contact base with marketing consent and ready-made segments: repeat buyers, no purchase in six months or front-row buyers.
Events and sessions
An event list with each session's sales in view and a guided four-step setup: information, dates, tickets and publishing.
Orders and access control
Orders with their booking reference and status, and an attendee list validated at the door by scanning tickets.
Sales, payouts and own page
Sales report by event and channel, fortnightly payouts net of commission, audience reviews and a public organizer page.
Stack
- React
- PHP
- Symfony
Visual system
Atrápalo red only for the brand and the main action; everything else in neutral greys so the data leads.
- Atrápalo red#E10600
- Active red#C40500
- Ink#1F1F1F
- Text grey#737373
- Background#F5F5F5
- Status green#1E7A3C
- 1.245
Inter
Interface and dashboard figures